Logitech Malaysia picks PR agency

Logitech Malaysia has appointed LEWIS PR to lead its integrated communications for the brand. In this role, LEWIS will lead public relations and digital marketing across Logitech’s main divisions of peripherals for PC, mobility and video communications for business.Additionally, LEWIS will manage, generate and sustain conversations on Logitech Malaysia’s Facebook page, whilst driving brand affinity through high-level outreach with technology and lifestyle media.“With our journalistic background, storytelling is at the core of everything we do and we are excited to work with Logitech to share their vibrant and dynamic story through creative and robust communication campaigns,” Andy Oliver, SVP APAC at LEWIS said. “We are excited to be selected as Logitech’s partner to engage their stakeholders and consumers on a deeper level to elevate the brand in Malaysia.”The LEWIS PR office in Kuala Lumpur opened its doors in May 2013. Since then, it has grown in strength with a diverse range of B2B and B2C clients under its belt from various industries such as enterprise and consumer IT, healthcare, lifestyle and telecommunications.LEWIS APAC reported a 25% increase in revenues in the last financial year, ending July 31. Globally, revenues grew 42% reaching US$57 million.