Local restaurant ropes in KRDS Singapore

1933 Singapore, a restaurant set in the theme of the 30’s era in Singapore, roped in social and mobile agency KRDS Singapore to create awareness on its launch.The agency launched and implemented two campaigns on Facebook and Instagram called “Back to 1933” and “Slice of 1933". The restaurant  wanted to communicate the launch of its new eatery beyond just its physical store and product/service offerings. Thus, two thematic story telling campaigns were launched on social media to engage users with the “Back to 1933” and “Slice of 1933” contests.The first campaign, “Back to 1933”, was a timeline contest, comprising of 11 trivia questions, about the 1930’s era. This took the audience on a trip down the memory lane with a series of posts on food, fashion, architecture, and life in general during the 1930’s. Participants could win a pair of tickets to a walking tour of the Capitol Building (worth SG$33) and SG$50 dining vouchers.The “Slice of 1933” contest encouraged followers to post photos of memorabilia from the 1930’s where numerous fans posted photos of fashion, people, technology and more from this era on Facebook and Instagram. All participants who posted photos with the hashtag #Sliceof1933 and #Capitol1933, won a SG$5 e-voucher and 3 lucky fans stood a chance to win a SG$33 dining voucher.According to the agency, at the end of the two campaigns which ran from May 16th to June 19th 2015, the page saw a +1,350% growth in fan base with over 30% organic followers added on the page. The campaign also reached over 100,000 users within the target audience in Singapore on Facebook and Instagram, generating over 1,000+ comments engaging the audience in a conversation about the 1930’s.