Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Authorities assess The Colour Run in SG for fire safety

share on

The Singapore Police Force (SPF) and Singapore Civil Defence Force have voiced concerns over the upcoming Colour Run which has attracted over 18000 participants this year.This comes following an explosion occurring in a similar “colour party” in Taipei over the weekend where a Singaporean was said to have suffered severe burns from the incident.According to a press statement given to Channel News Asia, The Singapore Police Force received applications for the Color Run event and is in the midst of  "assessing all safety aspects associated with the use of coloured powder, before granting any approval for the Color Run or other similar events.”On The Colour Run Singapore’s Facebook page, many locals have expressed their concern over the event. To this, the organisers IMG Worldwide responded that the powder used in its events has been tested for flammability and successfully passed the required EU standards. It also added that the company has had no fire-related incidents in 500 global events with more than four million participants.Here’s the full post:The Color Run™ can confirm that the powder used in its events has been tested for flammability and successfully passed...Posted by The Color Run Singapore on Monday, June 29, 2015 The event last year attracted 16,000 runners who were bathed in coloured powder as they ran through a five kilometer route. The event is sponsored by Malaysian bank CIMB which has also instrumental in the growth of The Color Run from its Singapore’s debut last year, to bring the global color phenomenon to Jakarta and Kuala Lumpur. This year, the event is set to occur on 22 and 23 August 2015 at Sentosa Beach Station.IMG and CIMB was unable to comment on Marketing's queries at the time of writing.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window