Analytics is undergoing another phase of rapid transformation, especially when it comes to marketing analytics.
Data science is gaining prominence, while Artificial Intelligence (AI), cognitive-technologies, location-data and machine learning are on the verge of becoming a very real part of the consumer experience. The opportunities they promise organisations are boundless, but so are the challenges.
No one says keeping up with the rapid pace of change in analytics will be a walk in the park. Marketers, already flustered with the inundation of more data and algorithms than they can count, will be on the edge as they struggle to sieve through the complexities of these newer tools.
Check out the live discussion which happened at the Analytics 2017 conference.
The official data analytics partner for the conference is Nugit, gold sponsor is StarHub and event partners are Research Now and EASB, and exhibitor Zanroo.