Welcome to a very new look Agency of the Year Awards.
It’s amazing to look back on the past nine (yes, nine) years to see how far the awards have come. What started as an initiative to unearth Hong Kong’s best-of-breed agency operations has grown into one of the industry’s key events for rewarding agency excellence.
Tonight we are expecting a total of 640 people, a record for the Hong Kong awards. Our advice, arrive early!
The big story to emerge in 2015 has been the rise and rise of independents. More than half of the awards given out tonight will be accepted by an agency not owned by one of the big five holding groups.
The likes of fluid, PacificLink iMedia, Pixo Punch, Eight Partnership, Constant, Plug PR and Fimmick are part of a new wave of agencies offering a diverse set of services from social to content marketing, strategic events and mobile marketing.
Follow all the action live from the JW Marriott Hong Kong from 7.30 tonight.
For those of you on Twitter, or Facebook or Instagram and want to share photos, use the #aotyhk tag.
Good luck to all the finalists.