Unilever’s tea brand Lipton has embarked on a tailored content partnership with Media Prima Television Networks for the latest “Lipton Ekstra Kaw” pot bag.
This partnership brings “Hanya Kaw Untukku” to life, a unique campaign to introduce “Lipton Ekstra Kaw”, which brings a richer tea taste, aroma and colour to cater to the preference of Malaysians.
Together with Media Prima Television Networks, Lipton will be presenting the Malay drama series, Menanti Februari, starring local artistes Zul Ariffin and Nur Fathia. In extension to this series, Lipton also capitalises on their star profiles to bring inspiring content aimed at encouraging families to share loving moments together through a cup of Lipton tea.
Shiv Sahgal, marketing director of foods and refreshments, Unilever (M) Holdings said, “The Menanti Februari drama series truly appeals to our brand and the desired customers for Lipton Ekstra Kaw. The touching storyline, well-loved cast and creative content series come together in a perfect blend that positions ‘Lipton Ekstra Kaw’ an expression of love and care for the family. At Lipton, we believe that tea has a role in bringing people together.”
“We are confident that this partnership with Media Prima Television Networks is the right platform to introduce the richer tasting ‘Lipton Ekstra Kaw’ to Malaysian households and bring more families closer together,” Sahgal added.
Nini Yusof, director of sales and strategy for client service group, Media Prima Television Networks explained, “‘Lipton Ekstra Kaw’ is a compelling product for all Malaysians and it deserves the right to reach its full potential in the market. The ‘Hanya Kaw Untukku’ campaign combines our creative content offerings and extensive reach to help Lipton connect with the broader Malaysian audience.”
“As we maintain our mass Malay segment leadership and over five million daily viewers on TV3 alone, Media Prima Television Networks continues to hold a dominant and proven role in today’s marketing mix especially for fast-moving consumer good brands such as Lipton,” she added.