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Lipton gets uniquely Malaysian with its latest campaign

Lipton has launched a new campaign in partnership with Creative Juice Kuala Lumpur called ‘Master the Art of Teh Tarik Instantly’. This is to introduce Lipton’s new 3-in-1 Instant Milk Tea.

Formulated with creamier taste, fragrant tea aroma and added froth, Lipton’s new instant hot milk beverage mimics the popular ‘Teh Tarik’ drink found at road side stalls and eateries in Malaysia.

The campaign, launched in May and includes a  two minute film featuring an obsessive Teh Tarik drinker and his humble servant who specialises on whisking the perfect cup. The film highlights the quality and convenience of the new Lipton drink, as it is served at an impromptu luxurious tea party.

Shawn Tan, category head of refreshment, Unilever Malaysia said that Lipton 3-in-1 is a small player in the hot instant category, therefore to break through the beverage clutter, a “great product combined with great communications” was key.

“Creative Juice has been able to deliver an outstanding campaign to convince consumers that with Lipton 3-in-1, everyone can be a Teh Tarik expert,” said Tan.

“We had fun shooting this quirky Wes Anderson inspired film amidst copious amounts of tea,” said VJ Anand, Executive Creative Director at Creative Juice Kuala Lumpur. “Kudos to our Unilever client who believed in the idea and made it a stand out amidst the sea of monotony in this tough category.”

 

 

CAMPAIGN CREDITS:

Chief Creative Officer: Sa’ad Hussein
Executive Creative Director: VJ Anand
Head of Copy: Fazlee Sabbaruddin
Art Director: Ben Tan
Copywriter: Wong Wei Ling, Maton Shukor
Designer: Faridz Husaini

New Business Director: Judy Wong
Account Director: Charmaine Chow
Account Executive: Toh Joe Yee
Film Director: Kubhaer Jethwani
Producer: Nisha Khirudin
Production House: Planet Film

 

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