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Lion & Lion expands into Vietnam market

Malaysian digital marketing agency Lion & Lion has expanded into Ho Chi Minh City, adding on to its list of operations in Kuala Lumpur, Singapore, Jakarta and Hong Kong. Managing director Ben Waters (pictured) is tasked with leading the Vietnam operation and growing the business.

In a statement to A+M, the agency’s spokesperson said the Vietnam office will be eyeing clients at a local level, as well as exploring the possibility of expanding its partnerships with existing global brands. The new office will have a team of content specialists and social media managers, bringing the potential headcount to 20 people over the next few years.

The spokesperson added that Lion & Lion’s competitors in the market are both large creative and media agencies. Globally, the agency works with clients such as The Coca-Cola Company, Google, L’Oreal, Dairy Farm and Nestle.

According to Waters, Vietnam is an “exciting place” for the agency due to its growing population and high penetration of mobile internet access. He has been with Lion & Lion for nine months and was previously the managing director at CigElectric for over three years, a UK company supplying e-cigarette starter kits and e-liquids. He also worked as a digital marketing and e-commerce consultant for more than three years, serving Asia Pacific and UK clients.

“As a results-driven agency, our goal is to drive real and measurable business results in line with the objectives of our clients, by doing what is right, not what is easiest. Leveraging our skilled team and developing local talent, we will bring our international expertise and innovation, coupled with local insight and understanding to deliver impactful digital marketing to brands in the region,” he said.

Joining Waters in the new office is business director Rosie Nguyen, who recently joined the agency fropm Yeah1 Digital Network, a youth-focused digital video content company, for more than one year. She was digital sales director. She has also worked at Scarlet Communications Agency, Dat Viet VAC and Indochina Capital.

Founded in 2012, Lion & Lion was acquired by Japanese Septeni Holdings last year for an undisclosed USD double-digit million amount. The deal sees Septeni supporting the agency’s expansion across ASEAN as well as strengthen its head office in Kuala Lumpur. No key personnel changes were made at the agency post-acquisition.

Lion & Lion recently nabbed Otterbox’s search marketing account, and will be responsible for its search engine marketing campaigns and all paid search in nine countries across Asia Pacific, including Singapore, Malaysia, Indonesia and Hong Kong.

 
Janice Tan
Journalist
Marketing Magazine Singapore
A Millennial who enjoys binge-watching TV shows on Netflix, Janice Tan loves engaging in conversations about history, culture, politics and sports. She also delights in learning new languages, reading and travelling. Easily tickled, she is always on the lookout for witty campaigns, especially those that leverage on pop culture trends.

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