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LINE FRIENDS joins Amazon’s (SHOPATHON) RED campaign, features new products

In collaboration with Amazon, LINE FRIENDS is participating in the (SHOPATHON)RED campaign for the first time. The company has launched two limited-edition (LINE FRIENDS)RED products – “Piggy BROWN” and “Heart BROWN”.

“Piggy BROWN” and “Heart BROWN” (LINE FRIENDS)RED products featured the brand’s iconic character BROWN holding a red heart. The (RED)-branded package was curated to deliver the purposes and messages of the campaign. These new products are showcased with new packaging on Amazon.com/RED.

The company will support nonprofit organisation (RED) to fight against AIDS by contributing 15% of the purchase price from every (LINE FRIENDS)RED product purchased to the Global Fund, which uses the contributions to fight against AIDS, tuberculosis and malaria, as well as support HIV/AIDS funding in Sub-Saharan Africa from 19 November to 31 December.

Some other global brands, including Apple, the Coca-Cola Company and Starbucks also joined the campaign.

LINE FRIENDS is rising as a global character brand after expanding its distribution channel on Amazon Global. In addition to the (SHOPATHON)RED campaign, the company has engaged in various philanthropic activities, such as a partnership with UNICEF to aid children around the world.

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