Lifesight and LiveRamp strike strategic partnership

Lifesight, a location intelligence platform and data company, has partnered with LiveRamp, the identity platform powering customer experiences.According to LiveRamp, through the partnership, brands and agencies in Australia, Japan, and India will be able to access Lifesight’s location-based audience segments which are based on real-world consumer behaviour. This partnership will help drive strong and high ROI campaigns for offline brands in industries such as automotive, real estate, quick service restaurant and retail by further enhancing campaign-targeting strategies.LiveRampadded the digital advertising space is increasingly cluttered, and more than 50% of marketers agree that ad clutter is the biggest challenge in successfully achieving multi-screen campaign effectiveness. With over 4500 pre-defined audience segments across six main categories, and a reach of over 300 million profiles, Lifesight Audiences is designed to help brands and agencies break through ad clutter and reach the right consumers.LiveRamp IdentityLink Data Store connects people, data, and devices across the digital and physical world, powering the people-based marketing revolution and allowing consumers to safely connect with the brands and products they love. Through access to Lifesight’s curated audience segments following the partnership with LiveRamp, advertisers around the region have a new opportunity to bolster their targeting and audience segmentation strategy."LiveRamp is one of the world’s leading omnichannel identity resolution providers and that is one of the key reasons why we chose them as our data onboarding and data distribution partner. We are certain that this will boost marketers’ campaign effectiveness and empower brands and agencies by providing them with easy access to high quality predefined, interest-based audience segments," Tobin Thomas, chief executive officer, Lifesight said.“We are excited to partner with innovative data providers like Lifesight. The addition of Lifesight to LiveRamp’s IdentityLink Data Store will further empower marketers with people-based, location-based data to not only reach their target audience more effectively but improve their understanding of consumers altogether,” Dean Capobianco, managing director, asia pacific emerging markets, LiveRamp, added.