Liberty Insurance settles creative pitch

Liberty Insurance has appointed Blak Labs following a creative pitch. The agency is appointed to launch its brand campaign and this is the first time Liberty has worked with an agency in Singapore.The new campaign for Liberty Insurance breaks across print, digital, radio and prime outdoor sites in the coming weeks.“As a top ten general insurer in Singapore, we have been steadily growing our presence in the market,” Teo Ser Foong, vice-president, marketing and analytics at Liberty Insurance said. “With this new campaign, we want to bring Singaporeans closer to our brand, as well as our range of innovative products.”“In the United States, Liberty is a big name in insurance. Here in Singapore, they’re a challenger brand. Being an independent, we face similar business challenges,” added Charlie Blower, managing partner and Co-Founder of Blak Labs. “