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Li introduces regional ambassadors

HD lifestyle channel Life Inspired has handpicked four celebrities from Hong Kong, Indonesia, Malaysia and Singapore as its lifestyle ambassadors.

All four ambassadors are viewed as urban and trendy with Jason Godfrey representing Hong Kong and David Yee representing Malaysia, both from a modeling background along with Hannah Al Rashid from Indonesia and Angelique Teo from Singapore who are as a television hosts.

The four of them will front the two-minute vignette called ‘Link’ which will feature latest lifestyle trends in Asia centering around food, home, wellness, travel and style.

Anne Chan, general manager of Li TV Asia said the channels aim was to provide a more diverse range of lifestyle programmes to its loyal viewers.

“We believe that through the unique personalities of our lifestyle ambassadors, their passion and inspirations, we will be able to inspire our audience.”

Astro’s chief operating officer, Henry Tan said: “With strong Asian relevance in its programming and an expanding international footprint, I am sure Li will bring a feast of new and exciting content from across the Asian region.”

Li is currently available on 12 platforms in Hong Kong, Singapore, Indonesia, Malaysia and Taiwan.

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