Leo Burnett strengthens global hub for Rejoice

Leo Burnett has appointed Michaela Lyon as global brand agency leader for Procter & Gamble haircare brand, Rejoice. Lyon’s appointment, which sees her based out of Leo Burnett Hong Kong, is a strategic decision to reinforce the Global Hub for Rejoice in the office.Jarek Ziebinski, Leo Burnett chairman and CEO, said Lyon’s background in leading global businesses and strong track record of delivering marketing successes, Michaela is the kind of world-class talent we seek to lead the Rejoice business. "Consolidating the brand leadership role in Hong Kong is a strategic call to ensure our team’s proximity to marketing opportunities on ground. This, coupled with the strength of our team‘s work for the brand out of Hong Kong, will ensure that we have our Ateam in the right place to maximise the potential of the Rejoice brand in China and globally.”Most recently with Strawberryfrog as head of account management and group account director, Lyon has more than 10 years of experience in the marketing industry leading various global businesses for Jim Beam, FedEx, Stayfree (Johnson & Johnson), Pantene and Zest (P&G).