Leo Burnett China has appointed Rocky Hao as head of creative for the Shanghai office.

In his new role, Hao has been tasked with leading the Shanghai’s creative and creative services teams as well as working closely with general manager, Angie Wong to oversee Leo Burnett Shanghai’s day-to-day operation.

Danny Mok, CEO, Leo Burnett China, said Hao has deep understanding of local Chinese market and consumer insights as well as experience and exposure at international agencies, representing a fusion of the best of East and West.

“We are thrilled that he is on board with us as we chart a new growth chapter for Leo Burnett China.”

Wong added,” Rocky is a very passionate and driven creative leader, and I believe he is a great fit with the Leo Burnett culture and our ‘reach for the stars’ motto. I look forward to partnering with him and strengthening our integrated creative offering in Shanghai.”

Prior to Leo Burnett, Hao has worked at various leading international agencies in China including Dentsu, Bates, BBDO, Grey and Ogilvy & Mather working across brands that include Pepsi, 7UP, Pizzahut, Gillette, New Balance, Chrysler, Dumex, Kangshifu, Vanke and Changyu, just to name a few.