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Leo Burnett Malaysia appoints new MD

Leo Burnett Malaysia and its sister division, Arc Worldwide, have appointed Robert Kay (pictured) as its new managing director.

According to Tan Kien Eng, chief executive officer of Leo Burnett Group Malaysia, the agency has grown in the last five years, almost doubling an already large scale agency.

“This is the perfect time as we are at a stage where we need to strengthen our management team to ensure that we have the best people to take us on to the next phase of growth,” said Tan.

Kay has managed all aspects of marketing and product development for Australasia within a US$2.2 billion division of The Coca-Cola Company; as account leader for Saatchi & Saatchi in both the UK and Australia; and as leader of one of Asia’s most awarded marketing-services companies.

His most recent experience in Abu Dhabi as managing director for TBWA included working with the national airline of the UAE, Abu Dhabi’s Formula 1, and the government’s Media Zone Authority and investment fund in this rapidly growing city at the crossroads of east and west.

Kay has engaged with some of the most recognised names in travel (Singapore Airlines, Etihad Airways), financial services (Westpac, NAB, Invest AD), automotive (Mercedes-Benz & Fiat), beverages (The Coca-Cola Company, Lion Nathan, Carlsberg Tetley) and technology (HP & StarHub).

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