Leo Burnett Hong Kong reclaimed the Grand Kam Fan title on Saturday night in front of a 540 strong crowd at HK4As’ Kam Fan Awards 2013 for the campaign “Mobile Goodness” for Kinder Joy.
The campaign also claimed the Outdoor Kam Fan, Gold in field marketing, Silver in Ambient, as well as Gold in best use of branded content, product placement, experiential, sponsorship, stunts and events.
Kinder Joy’s “Mobile Goodness” is a mobile toy store where children were encouraged to donate their old toys for underprivileged children.
“This campaign let the kids understand the importance of sharing. Even though it is not a big budget campaign, the power of it can make the kids feel the joy of sharing, feel the joy of owning a new toy.” said Michael Dee, Jury Chairman of the Awards.
“The best part is that the hard work of the whole agency, apart from the creative department, are also being honoured tonight. It was the whole company who created Leo Burnett and that’s not what a single man can do,” commented Connie Lo, executive creative director of Leo Burnett Hong Kong.
“I am happy with this campaign as it derives from a real human touch,” she added.
Cyber Kam Fan went to McCann Hong Kong for the campaign “One Movie One Second” for Mei Ah Entertainment Group.
See full list of HK4As Kam Fan winners here.