Leo Burnett has announced some big changes to its Asia ops, with Eddie Booth, regional chairman and CEO of Greater China retiring from the agency after 15 years.
Jarek Ziebinski, president of Leo Burnett Asia Pacific, will take over as chairman and CEO for the consolidated operation including China from September.
Ziebinski will continue to report directly to Tom Bernardin, chairman and CEO of Leo Burnett Worldwide and will split his time between Shanghai and Singapore.
Donald Chan, group CEO of Leo Burnett China will assume additional duties to oversee Leo Burnett Hong Kong.
Both Chan and Margaret Huang, Group CEO of Leo Burnett Taiwan will report to Ziebinski.
Bernardin added that the consolidation of Leo Burnett’s Asia Pacific and Greater China operations is a strategic decision to bring together “the best of the network’s resources, talents and capabilities across these two important regions under one proven leader.”
“The scale and efficiencies Leo Burnett will be able to achieve from the consolidation will enable the network to deliver greater value for our clients’ businesses in today’s environment of remarkable change and possibilities,” Bernardin said.
Meanwhile Eddie Booth, regional chairman and CEO of Greater China will retire from Leo Burnett after 15 years.
Booth will continue to be with the agency until 31 December to see through the smooth transition of leadership.
“Booth and I have been in talks regarding his plans to retire from the agency over the past year,” Bernardin said.
“After more than 20 years in the industry and 15 years of successful leadership at Leo Burnett in Greater China, Booth has decided it’s time to retire from advertising.
“We want to thank him for his wonderful work building Leo Burnett Greater China to what it is today and wish him every success as he embarks on his new journey in life.”
Ziebinski has 28 years of experience in the advertising and marketing industry, 18 of which, has been at Leo Burnett.
He was chairman and CEO of Leo Burnett Central and Eastern Europe (CEE) for close to a decade before relocating to Singapore in 2009 to take up the helm as the president for the agency-network in the Asia Pacific region where he oversees Leo Burnett offices and affiliates across 22 cities with over 2,000 employees.