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Lenovo NetApp appoints Archetype as agency of record

Lenovo NetApp appoints Archetype as agency of record

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Lenovo NetApp has appointed communications and marketing agency Archetype as its agency of record to develop its communications strategies in China.Under the partnership, Archetype will help reinforce Lenovo NetApp’s reputation and position in intelligent data management and services in China. Also, the partnership will leverage Archetype’s understanding of the communications landscape in China.“Archetype is very pleased to be Lenovo NetApp’s partner in terms of integrated marketing communications,” said Merry Chen, vice-president and managing director of Archetype Beijing.“We are very confident about China’s data management market and will work closely with Lenovo NetApp to drive its growth in China. We will continue to spare no effort to make this brand stand out in the market with compelling stories and innovative methods.”Lenovo NetApp is a joint venture co-funded by Lenovo and NetApp, focused on intelligent data management solutions and services.

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