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LEGO throws shade at Tesla with its ‘guaranteed shatterproof’ truck

Shortly after Tesla unveiled its new Cybertruck, LEGO trolled it by releasing an image featuring a grey-coloured car made from LEGO bricks and two sets of wheels. The image was similar to the promotional pictures that Tesla published online featuring its latest electric pickup truck.

In a Facebook post, LEGO said: “The evolution of the truck is here. Guaranteed shatterproof.” Netizens reacted positively to the post, with a few of them saying that their feet hurt just looking at the picture, and that anybody who has ever stood on a piece of LEGO knows it is “supernaturally strong”.

Some also commented that LEGO’s design looks better than Tesla’s while others laughed at the fact that LEGO was trolling Tesla. Marketing has reached out to LEGO for a statement.

Last week, CEO Elon Musk unveiled the Cybertruck to much anticipation, only to witness the supposedly armoured glass windows shatter during a demonstration. During the launch, Musk said the Cybertruck is “built with an exterior shell made for ultimate durability and passenger protection”. Later on, he invited Tesla’s head of design, Franz von Holzhausen, to test the trucks’ durability and power. When von Holzhausen threw a metal ball at the driver’s side window as part of a series of tests for the audience, the window cracked. He then threw another ball at the rear passenger window, which cracked as well.

Despite this gaffe, Tesla supposedly received approximately 200,000 orders for its new Cybertruck. Musk also tweeted on 24 November that it has already received over 146,000 orders for the Cybertruck without any advertising and paid endorsement.

Now for the all important question:

Which truck would you buy?

Tesla
LEGO

Happy midweek!

 
Janice Tan
Journalist
Marketing Magazine Singapore
A Millennial who enjoys binge-watching TV shows on Netflix, Janice Tan loves engaging in conversations about history, culture, politics and sports. She also delights in learning new languages, reading and travelling. Easily tickled, she is always on the lookout for witty campaigns, especially those that leverage on pop culture trends.

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