Lego on a hunt for media agency

Lego has launched a media pitch that covers the Southeast Asia market.According to sources, the pitch covers markets such as Singapore, Malaysia, Indonesia, Hong Kong and Taiwan. Marketing understands that Lego currently does not have one consolidated media agency for the region.Earlier this year Lego also signed on Iris Worldwide Singapore on a project to help rejuvenate and garner brand awareness for the brand in Singapore.Lego has been actively pushing its marketing agenda in Singapore to build brand awareness with the local public.Earlier this year, Lego partnered up with A+E Networks to launch its first-ever interactive Vikings Village to break the Singapore Book of Record for the largest wall mural made of Lego bricks. The wall mural depicted a Viking longship crossing the seas and was on display at Westgate until 13 March 2015. Thereafter, it was taken apart and the Lego bricks donated to charity.Meanwhile, financial reports released by the Lego Group showed that in 2014, Lego increased its global sales by 15%. Among the top selling lines in 2014 were core themes like Lego City, Lego Star Wars and Lego Friends. A significant contributor to the strong sales growth in 2014 was The Lego Movie product line which launched in conjunction with the release of the feature film in early 2014. The product line hence performed strongly across the full year.