Finalists

Bangkok Smartcard System Company

Campaign:  Rabbit Rewards
Agency:   Digital Alchemy

DBS Bank

Campaign:  PAssion POSB Debit Card
Brand: DBS & POSB

Sunway Pals

Campaign:  Sunway Pals Loyalty

Thomson Medical Group

Campaign:  Thomson Celebrating Life Loyalty Programme
Brand: Thomson Medical

United Overseas Bank

Campaign:  UOB Cards Marketing
Brand: UOB Cards
Agency:   GERMS; GOODSTUPH

Johnson & Johnson

Campaign:  MyACUVUE™ - The first vision-care rewards programme
Brand: ACUVUE®
Agency:   Meet Isaac

Porsche Asia Pacific

Campaign:  Licence To Thrill
Brand: Porsche
Agency:   Havas Singapore

Shell International Petroleum

Campaign:  Shell Advantage Rewards
Brand: Shell Helix
Agency:   Edenred Singapore

Think BIG Digital

Campaign:  AirAsia BIG Loyalty
Brand: AirAsia BIG

United Overseas Bank

Campaign:  The Dining Advisor
Brand: UOB Cards
Agency:   GERMS; GOODSTUPH

Carlsberg Marketing

Campaign:  The Connor's Challenge - Creating a Strong Relationship
Brand: Connor's Stout Porter
Agency:   Havas Immerse

DBS Bank

Campaign:  POSB Smart Buddy Programme
Brand: POSB

DBS Bank

Campaign:  Singapore’s First Video Teller Machine

Great Eastern Life Assurance

Campaign:  Great Eastern Women's Run 2017
Agency:   Infinitus Productions

United Overseas Bank

Campaign:  UOB Cards Marketing
Brand: UOB Cards
Agency:   GERMS; GOODSTUPH

Citibank Singapore

Campaign:  Citigold - Own The Tower
Agency:   Publicis; 360 Communications; Bedazzled

DBS Bank

Campaign:  Singapore Consumer Banking Operations & Chief Operations Officer Management Office Digital Employee Engagement Strategy

DELL

Campaign:  Fun@Work
Agency:   3radical

Great Eastern Life Assurance

Campaign:  LIFE Programme

National Australia Bank

Campaign:  Digifit Digital Adoption Program
Agency:   3radical

Central Narcotics Bureau

Campaign:  #CNB247
Brand: CNB DrugFree SG
Agency:   Asia PR Werkz

Central Provident Fund Board (CPFB)

Campaign:  CPF Big 'R' Chat Campaign
Brand: CPF Big 'R' Chat
Agency:   Formul8

Liberty Insurance Singapore

Campaign:  Liberty Wave 2017

Malaysia Dairy Industries

Campaign:  Care To Share Your Heart Truths
Brand: MARIGOLD HL Milk
Agency:   Mashwire

plano

Campaign:  plano: more than 20.20.
Agency:   AntzWorkz Consultants

CNBC

Campaign:  Beyond Banking with Bank of Singapore (a subsidiary of OCBC Bank)
Brand: CNBC Catalyst

CNBC

Campaign:  CNBC Catalyst with Incredible India
Brand: CNBC Catalyst

CNN International

Campaign:  Exceptional Experiences
Brand: Lexus LC 500
Agency:   Performics Singapore

Singapore Press Holdings

Campaign:  HardwareZone.com
Agency:   3radical

The X Collective

Campaign:  WINK+

Great Eastern Life Assurance

Campaign:  Great Eastern Women's Run 2017
Agency:   Infinitus Productions

Hawley & Hazel Chemical Singapore

Campaign:  Smile White, the Future's Bright!
Brand: Darlie
Agency:   Mashwire

L Beauty

Campaign:  Fresh Glow Challenge
Brand: Fresh Singapore
Agency:   TMRW & Department of Alternatives

Nestlé Singapore

Campaign:  When the Parents Meet the Experts
Brand: Nestlé NAN Optipro 3
Agency:   Mashwire

PT Mitra Adiperkasa (MAP Group)

Campaign:  MAP CLUB
Agency:   AIMIA

Carlsberg Marketing

Campaign:  The Connor's Challenge - Creating a Strong Relationship
Brand: Connor's Stout Porter
Agency:   Havas Immerse

DBS Bank

Campaign:  DBS SAFRA Card

Genki

Campaign:  Genki SoftWear
Agency:   FALCON Agency

Nestlé Singapore

Campaign:  When the Parents Meet the Experts
Brand: Nestlé NAN Optipro 3
Agency:   Mashwire

Porsche Asia Pacific

Campaign:  Licence To Thrill
Brand: Porsche
Agency:   Havas Singapore

Carlsberg Marketing

Campaign:  The Connor’s Challenge – Delight Stout Drinkers to Forge a Strong Relationship
Brand: Connor's Stout Porter
Agency:   Havas Immerse

Tunglok Group

Campaign:  Tunglok First
Agency:   Capillary Technologies International

United Overseas Bank

Campaign:  YOLO EAT!
Brand: UOB Cards
Agency:   GERMS

United Overseas Bank

Campaign:  The Dining Advisor
Brand: UOB Cards
Agency:   GERMS; GOODSTUPH

Yoogane

Campaign:  Yoogane VIP Programme
Agency:   Advocado

Bata

Campaign:  Bata Club
Agency:   Capillary Technologies International

Johnson & Johnson

Campaign:  MyACUVUE™ - The first vision-care rewards programme
Brand: ACUVUE®
Agency:   Meet Isaac

Lazada Group

Campaign:  LiveUp Loyalty Programme

PT Mitra Adiperkasa (MAP Group)

Campaign:  MAP CLUB
Agency:   AIMIA

Sunway Pals

Campaign:  Charging with Maximum Velocity
Brand: Sunway Malls

Grand Millennium KL

Campaign:  Grand Millennium KL F&B Rewards Program
Agency:   Advocado

Malaysia Airlines

Campaign:  Best Platinum Product
Brand: Enrich
Agency:   M&C Saatchi Malaysia

Royal Brunei Airlines

Campaign:  Automating Royal Skies
Agency:   Happy Marketer

Think BIG Digital

Campaign:  AirAsia BIG Loyalty
Brand: AirAsia BIG

Wyndham Hotel Group

Campaign:  Wyndham Rewards

DBS Bank

Campaign:  PAssion POSB Debit Card
Brand: DBS & POSB

DBS Bank

Campaign:  DBS Esso Card

Malaysia Airlines

Campaign:  Enrich and CIMB Partnership
Brand: Enrich

Mastercard Asia Pacific

Campaign:  Priceless Specials - Every Day, Everywhere
Agency:   McCANN Singapore

StarHub

Campaign:  StarHub Rewards – Always About You

Great Eastern Life Assurance

Campaign:  Live Great Programme

Hewlett Packard Enterprise

Campaign:  HPE Partner Sales Reward, HPE Tech Pro Academy Membership Rewards, HPE Compete & Win
Agency:   Edenred Singapore

Intercontinental Hotels Group®

Campaign:  Second Stays
Brand: IHG® Rewards Club
Agency:   Ogilvy & Mather Singapore

Millennium Hotels and Resorts

Campaign:  Millennium Hotels' Loyalty Programme (Individual Hotels)
Agency:   Advocado

Shell International Petroleum

Campaign:  Shell Advantage Rewards (SHARE)
Brand: Shell Helix
Agency:   Edenred Singapore

DBS Bank

Campaign:  DBS Live Fresh Card Re-launch 2017/2018
Agency:   The Secret Little Agency (TSLA)

Hawley & Hazel Chemical Singapore

Campaign:  Smile White, the Future's Bright!
Brand: Darlie
Agency:   Mashwire

L Beauty

Campaign:  Fresh Glow Challenge
Brand: Fresh Singapore
Agency:   TMRW & Department of Alternatives

Singtel

Campaign:  Ready Set Roam
Agency:   GOODSTUPH

United Overseas Bank

Campaign:  The Dining Advisor
Brand: UOB Cards
Agency:   GERMS; GOODSTUPH

AXA Insurance

Campaign:  AXA Burpees for Good Challenge

Bosch Home Appliances Singapore

Campaign:  Lost Recipes of Singapore
Agency:   GOODSTUPH

Shell Malaysia

Campaign:  Shell Emotion Tracking Study
Agency:   Edelman Malaysia

United Overseas Bank

Campaign:  YOLO EAT!
Brand: UOB Cards
Agency:   GERMS

United Overseas Bank

Campaign:  The Ultimate Travel Bucket List by KrisFlyer UOB
Brand: UOB Cards
Agency:   GOODSTUPH

NTUC Link; Agoda Company

Campaign:  Plus!

NTUC Link; Chevron Singapore

Campaign:  Plus!

plano

Campaign:  plano: more than 20.20.
Agency:   AntzWorkz Consultants

PT Mitra Adiperkasa (MAP Group)

Campaign:  MAP CLUB
Agency:   AIMIA

Shell Malaysia

Campaign:  Shell Emotion Tracking Study
Agency:   Edelman Malaysia

DBS Bank

Campaign:  POSB Beep. Beep. Ka-Ching
Brand: POSB
Agency:   The Secret Little Agency (TSLA)

Mah Sing Group

Campaign:  Arts and Lights

Sunway Pals

Campaign:  Charging with Maximum Velocity
Brand: Sunway Malls

United Overseas Bank

Campaign:  UOB Cards Year-End Campaign 2017
Brand: UOB Cards
Agency:   GOODSTUPH

United Overseas Bank

Campaign:  YOLO EAT!
Brand: UOB Cards
Agency:   GERMS

AXA Insurance

Campaign:  AXA Burpees for Good Challenge

billionBricks

Campaign:  DIY weatherHyde
Brand: weatherHyde
Agency:   Happy Marketer

DBS Bank

Campaign:  POSB PAssion Run for Kids 2017
Brand: POSB - Neighbours first, bankers second

Malaysia Dairy Industries

Campaign:  Care To Share Your Heart Truths
Brand: MARIGOLD HL Milk
Agency:   Mashwire

United Overseas Bank

Campaign:  UOB PayNow For a Cause
Agency:   GOODSTUPH

DBS Bank

Campaign:  POSB Go Cash Free
Brand: POSB
Agency:   Water’s Edge

Porsche Asia Pacific

Campaign:  Licence To Thrill
Brand: Porsche
Agency:   Havas Singapore

Sunway Pals

Campaign:  A Serene Desire - Meeting and Falling for Sunway Serene
Brand: Sunway Property

Tunglok Group

Campaign:  Tunglok First
Agency:   Capillary Technologies International

United Overseas Bank

Campaign:  YOLO EAT!
Brand: UOB Cards
Agency:   GERMS

Carlsberg Marketing

Campaign:  The Connor’s Challenge – Engage Them ‘LIVE’ to Win Them Over
Brand: Connor's Stout Porter
Agency:   Havas Immerse

Great Eastern Life Assurance

Campaign:  Great Eastern Women's Run 2017
Agency:   Infinitus Productions

Porsche Asia Pacific

Campaign:  Licence To Thrill
Brand: Porsche
Agency:   Havas Singapore

Resorts World Sentosa

Campaign:  RWS Invites

United Overseas Bank

Campaign:  A Great Way to Bank and Fly
Brand: UOB Cards
Agency:   GERMS

AIG Asia Pacific Insurance

Campaign:  AIG On the Go – New World Customer Engagement Model via Telematics

Jetstar Asia

Campaign:  Beat The Price
Agency:   Mashwire

Maybank

Campaign:  Maybank e-Duit Raya & Salam Menang
Brand: M2U
Agency:   Dreamteam

National Australia Bank

Campaign:  Digifit Digital Adoption Program
Agency:   3radical

United Overseas Bank

Campaign:  UOB Mighty Ang Bao Challenge
Agency:   GOODSTUPH

Central Provident Fund Board (CPFB)

Campaign:  CPF Big 'R' Chat Campaign
Brand: CPF Big 'R' Chat
Agency:   Formul8

Citibank Singapore

Campaign:  Citi Cash Back Card 2017
Agency:   360 Communications

Citibank Singapore

Campaign:  STAR WARS: THE LAST JEDI™
Agency:   360 Communications

Hawley & Hazel Chemical Singapore

Campaign:  Smile White, the Future's Bright!
Brand: Darlie
Agency:   Mashwire

Shell International Petroleum

Campaign:  Shell Advantage Rewards (SHARE)
Brand: Shell Helix
Agency:   Edenred Singapore

DBS Bank

Campaign:  POSB Smart Buddy Programme
Brand: POSB

Johnson & Johnson

Campaign:  MyACUVUE™ - The first vision-care rewards programme
Brand: ACUVUE®
Agency:   Meet Isaac

Maybank

Campaign:  Maybank e-Duit Raya & Salam Menang
Brand: M2U
Agency:   Dreamteam

plano

Campaign:  plano: more than 20.20.
Agency:   AntzWorkz Consultants

Shell Malaysia

Campaign:  Shell Emotion Tracker Study
Agency:   Edelman Malaysia

Bank Of China (Singapore Branch)

Campaign:  BOC Sheng Siong Credit Card
Brand: BOC Credit Card

Hewlett Packard Enterprise

Campaign:  HPE Partner Sales Reward, HPE Tech Pro Academy Membership Rewards, HPE Compete & Win
Agency:   Edenred Singapore

Johnson & Johnson

Campaign:  MyACUVUE™ - The first vision-care rewards programme
Brand: ACUVUE®
Agency:   Meet Isaac

Shell International Petroleum

Campaign:  Shell Advantage Rewards (SHARE)
Brand: Shell Helix
Agency:   Edenred Singapore

Tata Communications

Campaign:  Gift of 15
Agency:   Kestone CL Asia Hub

Carlsberg Marketing

Campaign:  The Connor’s Challenge – Delight Stout Drinkers to Forge a Strong Relationship
Brand: Connor's Stout Porter
Agency:   Havas Immerse

Intercontinental Hotels Group®

Campaign:  Second Stays
Brand: IHG® Rewards Club
Agency:   Ogilvy & Mather Singapore

Johnson & Johnson

Campaign:  MyACUVUE™ - The first vision-care rewards programme
Brand: ACUVUE®
Agency:   Meet Isaac

StarHub

Campaign:  #LoveNoMatterWhat
Agency:   DDB Singapore

United Overseas Bank

Campaign:  UOB Cards Marketing
Brand: UOB Cards
Agency:   GERMS; GOODSTUPH

AIA Singapore

Campaign:  Challenge Accepted
Brand: AIA Vitality
Agency:   TMRW; DSTNCT

DBS Bank

Campaign:  DBS Lifestyle
Agency:   3radical

Hewlett Packard Enterprise

Campaign:  HPE Partner Sales Reward, HPE Tech Pro Academy Membership Rewards, HPE Compete & Win
Agency:   Edenred Singapore

Intercontinental Hotels Group®

Campaign:  Second Stays
Brand: IHG® Rewards Club
Agency:   Ogilvy & Mather Singapore

Resorts World Sentosa

Campaign:  RWS Invites

Bosch Home Appliances Singapore

Campaign:  Lost Recipes of Singapore
Agency:   GOODSTUPH

Central Narcotics Bureau

Campaign:  #CNB247 Asia
Brand: CNB DrugFree SG
Agency:   PR Werkz

StarHub

Campaign:  The Audition

Citibank Singapore

Campaign:  Citi Cash Back Card 2017
Agency:   360 Communications

United Overseas Bank

Campaign:  YOLO EAT!
Brand: UOB Cards
Agency:   GERMS

DBS Bank

Campaign:  DBS Lifestyle
Agency:   3radical

DBS Bank

Campaign:  Making Banking Joyful – Reimagining our Customer’s Journey

Health4U Solutions

Campaign:  BookDoc

Maybank

Campaign:  Maybank e-Duit Raya & Salam Menang
Brand: M2U
Agency:   Dreamteam

Shell International Petroleum

Campaign:  Shell Advantage Rewards (SHARE)
Brand: Shell Helix
Agency:   Edenred Singapore

AIA Singapore

Campaign:  Challenge Accepted
Brand: AIA Vitality
Agency:   TMRW; DSTNCT

Johnson & Johnson

Campaign:  MyACUVUE™ - The first vision-care rewards programme
Brand: ACUVUE®
Agency:   Meet Isaac

PT Mitra Adiperkasa (MAP Group)

Campaign:  MAP CLUB
Agency:   AIMIA

Sunway Pals

Campaign:  Sunway Pals Loyalty

Tunglok Group

Campaign:  Tunglok First
Agency:   Capillary Technologies International

Advocado

Campaign:  Advocado

Bangkok Smartcard System

Campaign:  Rabbit Rewards
Agency:   Digital Alchemy

Johnson & Johnson

Campaign:  MyACUVUE™ - The first vision-care rewards programme
Brand: ACUVUE®
Agency:   Meet Isaac

Lazada Group

Campaign:  LiveUp Loyalty Programme

United Overseas Bank

Campaign:  UOB Cards Marketing
Brand: UOB Cards
Agency:   GERMS; GOODSTUPH