Categories

(Not eligible for submission)
(Not eligible for submission)
(Not eligible for submission)
(Not eligible for submission)
Awarded to the entrant that used a card-based loyalty programme and/or used it on various integrated digital platforms to generate commercial benefits, value to the customer and enhance customer loyalty.
Awarded to the entry that best demonstrates how a CRM strategy was put in place to build loyalty, retain business and enhance the customer experience.
Recognises the best relationship marketing campaign that has a customer-centric approach and feel giving the consumers a seamless and intuitive experience. Entrants must demonstrate how they thought the campaign through carefully with the customer in mind, making sure it was easy for their target audience to interact with the brand, or respond to a call to action without any difficulty.
Recognises the most outstanding initiative/ strategy by an organisation that has effectively engaged its internal stakeholders through ongoing strategic communication. Judges will be looking at the success displayed in terms of employee/stakeholders’ satisfaction and performance.
Recognises the best engagement strategy or campaign designed to help media owners / publishers build stronger relationships with their audience. The campaign should demonstrate the most successful engagement showing tangible target audience-related results. This category is open to digital publishing and media organisations whose engagement strategy have provided entertainment and/ or created awareness for the target audience, while augmenting brand proposition and subscription.
Recognises the most successful execution of an engagement strategy for a female-skewed demographic. From social media, to live events, to gamification and contests, judges will be looking for campaigns and programmes that offer high levels of engagement with its audience to promote loyalty and advocacy.
Recognises the most successful execution of an engagement strategy for a male-skewed demographic. From social media, to live events, to gamification and contests, judges will be looking for campaigns and programmes that offer high levels of engagement with its audience to promote loyalty and advocacy.
Awarded to the brand with the best loyalty programme for an F&B product or service.
Awarded to the brand with the best loyalty programme for a travel product or service. This can encompass airlines, hotels, tour agencies and booking sites
Awarded to the retailer with the best loyalty programme. This could apply to fashion, apparels, consumer goods, and the likes, with presence in either online and/or offline space.
This category awards the loyalty programme led by two organisations that formed a successful partnership in order to generate a cohesive outcome and drove loyalty for the brands. Card- linked offers, redemptions, discounts and entitlements are all valid examples. The entrants can submit campaigns that have benefited their company/ brand from the partnership.
Recognises regional marketing campaigns based on strategic management which focuses on growing and retaining existing customers through incentives. Judges will look for the campaigns which have successfully increased customer proposition and buying behavior based on the integrated combination of the value they receive from this marketing strategy. In order to qualify, the marketing campaign should be active and present in at least two Southeast Asian markets.
Recognises the best engagement strategy or campaign designed to increase consumer interest in the product category and/or change consumers' attitude towards the brand. Judges will be looking for campaigns that have generated positive word of mouth and can best demonstrate how the brand was discussed and recommended favorably by consumers.
Awarded to the entry that successfully solicited contributions from a community or group. Can include ideas for content creation, design and/or promotion efforts.   Two objectives have to be achieved here – Audience participation and increased audience engagement. A highly successful strategy will see excellent results in both areas.
Awarded to the brand that best utilised analytics and data to better understand and engage with its target audience.
Recognises brands that have used contests or promotions to engage with its audience and form a lasting consumer experience, while driving a core marketing objective. The judges will be looking for engagement strategies which have led to an effective call to action.
Recognises the best engagement strategy, initiative or programme by an organisation for a charity or cause the organisation had a partnership or association with. The organisation should be able to prove the initiative benefited both parties and had positive effects and outcomes for society or the cause. The judges will be looking for a project that illustrates effective results and delivers on its corporate and social responsibility objectives.
Awarded to the best campaign that has displayed its ability to reach members/existing and potential clients, influence buying behavior and/or participation to emphasise customer retention and satisfaction. The campaign could be social, digital, email, mail etc and should be designed to evoke an immediate response and compel prospects to take some specific action, such as calling for more information, placing an order or simply being directed to a web page etc.
Recognises the best use of engagement in a ‘live’ setting. Entrants must demonstrate physical interaction and engagement with its audience which enhanced brand identification, perception and advocacy.
Awarded to the brand with the best use of games to engage with its audience in order to incentivise and motivate behaviour. Examples of this include the use mobile and online games, leaderboards, badges, points and challenges, as well as online/offline integration.
This category celebrates the best integrated media campaign, which has been used as a tool for engagement to deliver a core marketing objective. The judges are looking for campaigns that reflect the efficacy and creativity through use of integrated marketing tactics.
Recognises the program that most successfully built strong ties and meaningful engagement with consumers using a mobile platform. Entrants must demonstrate innovativeness and effective use of mobile channels including, but not limited to, QR codes, apps, games, location-based services and mobile web marketing.
Goes to the campaign or programme that focused on building customer relationships. Judges will be looking for entries that go above and beyond intrusive advertising and sales messages and focus on enhancing the loyalty and engagement of their business partners/customers.
Goes to the campaign or programme that focused on building customer relationships and establishing an emotional connection. Judges will be looking for entries that go above and beyond intrusive advertising and sales messages and focus on enhancing the loyalty and engagement of their customers.
Goes to the brand which best leveraged on rewards and incentives to cultivate customer loyalty. Entrants must be able to demonstrate how the reward/incentives strategy increased customer loyalty.
Recognises the program that most successfully formed strong communities and connections with consumers through the use of social media. The judges will be looking for brands that were able to use social media to provide their communities with prompt and innovative engagements.    
This category is for the brand which has used any technology platform to enhance customer loyalty. This can encompass e-commerce websites, social media, mobile apps, gamification, etc.
Recognises the loyalty programme that most successfully added value to its partners and customers, and which encouraged and achieved loyal behavior. Entrants may submit strategies which made use of multiple platforms, or a single platform.
Recognises an organisation that has pushed the boundaries and demonstrated outstanding loyalty marketing innovation in a campaign, initiative or programme using unconventional marketing techniques. And innovation can be anything ranging from a product, service, use of  budget, augmented reality to new technology, apps, systems or programme.

Event Details

07 July 2017
InterContinental Singapore

80 Middle Rd, Singapore 188966
( Map )

Registration starts from 6:30pm

Event Deadlines

30 March 2017

Submission Opens

10 May 2017

Entry Submission Deadline (Extended)

15 June 2017

Finalists Announced

07 July 2017

Awards Ceremony & Gala Dinner

Be the Region's Best Loyalty and Engagement Marketer!

Don't miss out on the opportunity to celebrate your Loyalty and Engagement achievements!

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