Leo Burnett Group Malaysia is offering Malaysian business owners an opportunity to win a brand campaign of international standard strategised and designed by Leo Burnett Malaysia through its FREELB (pronounced Free-LB) project.
Launched today, FREELB encourages companies and businesses to submit their most compelling and creative brief, the best of which will be awarded RM100,000 worth of strategic and creative services to develop a campaign in creating a HumanKind brand.
The ‘HumanKind’ is LB’s core belief, an in-depth process of understanding people and the environment which then inspires work that strikes an emotional chord to change people’s behaviour.
“The FREELB project is one way we are giving back to Malaysian brands, and in the process, continue to raise the standards of advertising in Malaysia,” said Tan Kien Eng (pictured far left), CEO of Leo Burnett Malaysia.
“We are looking forward to receiving a good number of creative brief submissions, as well as fostering long-term relationships with these companies who are keen and open to a different approach in achieving their business objectives,” stated Tan.
Open to all bona fide companies who are registered in Malaysia, this project offers a quality creative campaign to the winning company with no strings attached. Business owners can submit their proposal in written form or video.