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Lazada Malaysia promotes Leo Chow to CEO

Lazada Malaysia has named Leo Chow (pictured) to succeed Christophe Lejeune as CEO, leading strategic development and company growth in the market. Chow is also working closely with the local function teams.

Chow has been the regional executive vice president of Lazada Malaysia since 2018, where he developed and implemented regional category and assortment strategies; and managed traffic policies on marketing platforms. He also brings in a wealth of experience from his eight years at Taobao, where he was responsible for Taobao Global Platform, introduced a new model of cross-border business based on social eCommerce, and held category management roles. Chow was also part of the team that facilitated Alibaba’s investment and integration of Lazada.

Meanwhile, Lejeune remains a part of the Lazada family. A+M has reached out to Lazada for additional information.

The eCommerce brand made headlines earlier this year with the launch of its “Slash” the Leng Chai (handsome boy) campaign, which offered shoppers the opportunity to spend an afternoon with their “boyfriend” at a reunion luncheon at a nursing home with some senior citizens. The aim of the campaign is to highlight the importance of being with family and counting one’s blessings.

More recently, Lazada doubled down on its plans to become the region’s “biggest eCommerce ecosystem” and ramp up its supermarket business in Southeast Asia by integrating RedMart products into its platform on 15 March 2019. The new RedMart will feature similar design, tools and functions as the existing RedMart app and website.

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