Lazada launches in-app channel curating Indonesian fashion designers

Lazada has launched an in-app channel named Style Space to spotlight products by local fashion designers. To curate those designers, it is collaborating with the organisers of iconic local events, Jakarta Fashion Week and Brightspot.

During the initial launch period of Style Space, Lazada shoppers will be able to browse and buy curated fashion products coming from 11 Jakarta Fashion Week designers, over 100 Brightspot sellers and more than 80 local designers curated by Lazada. The eCommerce platform will also provide selected designers training on how to start and optimise their business online work to level up their eCommerce knowledge.

According to a press release, Lazada aims to help accelerate the progress of Indonesia’s fashion industry by empowering its designers to reach a wider shopper audience through offline-to-online opportunities. The initiative seeks to help create a “sustainable fashion marketplace and ecosystem” where designers can widely showcase their work and where consumers can gain access to current and curated fashion assortment.

Chun Li, co-president of Lazada Group and CEO of Lazada Indonesia, said: “With Lazada Style Space, we are collaborating with our esteemed partners Jakarta Fashion Week and Brightspot to incubate and spotlight local fashion designers. Local designers can leverage the reach of our platform, as well as our infrastructure, to grow their business online.”

Jakarta Fashion Week and Brightspot will continue to roll out “exciting activities” in the coming months. These two partners will leverage Lazada’s leading platform in Indonesia to create a curated fashion destination online that will complement the brands and designers’ business objectives.

Government support

According to 2019 Creative Economy Outlook report by Bekraf (Agency for Creative Economy) earlier this year, accessories and fashion are the most purchased categories (48.2%) on eCommerce platforms. Bekraf is the Indonesian government’s initiative to support the development of 16 creative industry sub-sectors, one of which is the fashion industry.

At the Style Space launch event, Yuana Rochma Astuti, Director of Domestic Market Development, Bekraf said: “Bekraf sees Lazada as a technology-based company that contributes to the developing creative economy through their innovative shopping platform.” According to her, the Indonesian fashion industry has contributed 18.01% or Rp 166.1 trillion to Indonesia’s GDP, and 10% of the fashion businesses use eCommerce platform. “Hopefully, with Style Space, the reach of online sales of fashion products from curated designers can be expanded, and can even penetrate export markets and supports local brands to go global,” she added.

Meanwhile, Chaerul Saleh, director for regional economic competitiveness, coordinating ministry for economic affairs, Republic of Indonesia said Lazada’s initiatives are in-line with the government’s mission to encourage the development of the creative economy sector based on ideas, creativity, and innovation, especially in the fashion sub-sector. The ministry is also “very proud” to witness the stakeholders taking the initiative to carry out strategic collaborations that support the development of national industries. He hopes that this kind of strategic collaboration can be carried out continuously to strengthen Indonesia’s creative economy.

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