Hong Kong – Las Vegas Sands has consolidated its custom publishing contracts with Edipresse Asia, including its casino properties in Singapore and the US.
Las Vegas Sands, owner The Venetian Macao, The Plaza Macao, Sands Macao, Sands Cotai Central Macao, and Marina Bay Sands in Singapore
The contract sees Edipresse take over management of Sands Style in Singapore, the magazine of Marina Bay Sands in addition to a new magazine, Style, for the company’s properties in the US.
Edipresse already published Cotai Style, the bilingual title for Sands China in Macao.
That magazine will rebrand to Style to form a trio of custom titles catering to luxury lifestyles.
Edipresse said it will operate a central publishing team in Asia from Hong Kong, with dedicated advertising sales teams will work on the magazines in all territories.