International branding agency Landor will be launching a new business unit called Landor NorthandSouth in Southeast Asia.
The new unit, which is slated to start work in the first quarter of next year, will have expertise in “very rapid innovation and design thinking, explained Nick Foley (pictured) , president of the Southeast Asia and Pacific regions and managing director of Landor’s Singapore office.
The new unit will be led by Giles Day, director of innovation and Mike Staniford, executive creative director, SEA & Japan. Both will report to Foley. The Australian agency was first acquired by Landor earlier this year and this is its first physical venture in an overseas market. Together, the team is “committed to creating bigger and better ideas by using custom tools that gain empathy and insights and to test creative hypotheses with real people”.
“The team will focus on idea-led innovation that uses design thinking to apply creativity to business problems and create breakthrough ideas,” said Giles Day, founding partner of NorthandSouth.
Landor and NorthandSouth first worked together on the Jameson ready-to-drink launch in 2013, leading to further successful collaborations for Pernod Ricard Winemakers, Nestlé, Simplot, and KFC, among others. Recent innovation projects include Pernod Ricard Winemakers’ Double Barrel, a red wine aged in whiskey barrels that has exceeded all sales targets.