Strategic brand consulting firm Landor Associates has appointed Lois Jacobs (pictured) as chief executive officer, effective 1 November.
Jacobs joins Landor from WPP-sister company Fitch, succeeding Mary Zalla, who has stepped down to lead Landor’s newly created global consumer branding practice, in addition to her role as managing director for the Chicago and Cincinnati offices.
Craig Branigan, chairman and chief executive of WPP’s B to D Group, said, Lois has demonstrated very strong leadership skills during her tenure at Fitch and the agency is optimistic about the prospect of her putting those skills to work as CEO of Landor.
Lois Jacobs has led Fitch, a global retail and branding consultancy, since 2009 where she worked with clients such as Dell, Target, Nokia, and Marks & Spencer.
She also transformed the business into a powerful global and integrated network and opened new offices in Beijing, Delhi, and Moscow. Prior to joining Fitch, Jacobs was president international for Jack Morton Worldwide, the Interpublic owned experiential marketing agency.
Jacobs will be in a co-CEO role with Zalla until the end of the year.