LANDMARK’s Christmas installations to support Make-A-Wish Hong Kong

Shopping malls in Hong Kong are gearing up for the festive season and setting up Christmas installations. To celebrate the festival and increase foot traffic, LANDMARK will feature cocoa monster until next year.

This year’s Christmas installation at LANDMARK will feature some 70 monsters and their cocoa-inspired world that includes a cocoa forest, a chocolate river and a chocolate factory, which bursts to life every 30 minutes at LANDMARK ATRIUM, complete with seasonal music and dramatic lighting.

“The chocolate-inspired playful humour of this year’s installation will delight every child and adult alike, and through mischievous fun support Make-A-Wish Hong Kong in making children’s dreams come true,” said Raymond Chow, executive director of Hongkong Land.

The installation will start running from 22 November until 1 January 2019. By donating HK$20 to Make-A-Wish Hong Kong, visitors can play mini-games in the Cocoa Monster factory via the Wishing Machine and earn surprise rewards.

LANDMARK has also created a range of festive merchandise, including plush toys of the loveable Cocoa Monsters and Greedies, festive tote bags featuring an array of this year’s characters and key chains. All are available for purchase at LANDMARK ATRIUM, with all proceeds going to Make-A-Wish Hong Kong.

Read More News

in Singapore by

BBH’s planning lead exits

The head of strategy and managing partner at Bartle Bogle Hegarty has left the agency to take on a role in the client side...