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Razorfish bags LAC Taut digital business

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Beauty and health brand LAC Taut has appointed digital agency Razorfish to lead its digital strategy in Singapore.The agency was appointed following a round of meetings with a agencies, but no formal pitch was held.Razorfish Singapore is tasked to evaluate and refocus LAC Taut’s marketing efforts towards more effective digital experiences and re-engage younger audiences. The agency will also conduct a digital audit, identifying focus areas and evaluate the business and digital landscape surrounding the brand in Singapore.Erik Hermanson, managing director at Razorfish Singapore and Hong Kong, said identifying the best digital opportunities for the brand and consumers in Singapore is a priority."Our digital audit is the first step in readying LAC Taut to deliver the best solutions for today’s digitally-savvy, connected consumer.”

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