Boutique brands consultant, LAB Malaysia has launched an activation arm, LAB Activation.
This is aimed at helping LAB to take on more control over the quality of work delivered from the group.
LAB Activation will be managed independently to deliver more progressive and out of the box activation campaigns providing optimum results, in line with the trends of the market. This initiative is expected to help the group strengthen its core offerings and exercise more control over the quality of work.
LAB’s group executive director, Andrew Yong (pictured) said: “Alongside the fast moving and constant evolution of consumer behaviours, keeping up with market momentum is a priority for us and we needed to find a solution.”
He added that the introduction of LAB Activation, will enable the agency to have a seamless internal working process that allows that provides the optimum quality of creative output in a much faster pace.”