Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

La Kaffa names Will Group as master licensor of Chatime Malaysia

share on

La Kaffa International has appointed Will Group as the master licensor of Chatime Malaysia according to an article by The Sun Daily. The new licensor would operate four Chatime franshises in Malaysia.A+M has reached out to Will Group for more information.According to the article, the company plans to add 30 new Chatime outlets over the next six months, and an additional 40 by mid-2018. It also stated that the company had been operating two Chatime outlets in Kuala Lumpur  Sentral and Genting Highlands before it was picked as the master franchisee for the remaining two.In a statement to the daily local, La Kaffa International's chairman Henry Wang said that by working together with Will Group, the company plans further growing the revenue of Chatime Malaysia to account for 10% of the company's revenue.Earlier last month, La Kaffa had filed for an directive to stop Loob Holding from continuing operations under the new brand-Tealive. The agreement which was suppose to last till 2041 between the companies was discontinued  due to disagreement on the business direction of Chatime in Malaysia.Loo addressing the dispute between the company and La Kaffa International had earlier said that he was confident of winning back its customers. Since the, Loob Holding has rebranded 161 Chatime outlets as Tealive.  

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window