Korean Air has appointed K-pop group SuperM as its global ambassador, unveiling a livery of SuperM on a Boeing 777-300ER aircraft. The airline said it expects future activities with SuperM to promote the “Korean” brand on the global stage. Marketing has reached out to the airline for additional information about Korean Air’s marketing initiatives with SuperM.
This comes shortly after the group starred in the airline’s new in-flight safety video and its theme song, “Let’s go everywhere”. The video will be used in Korean Air’s future global ambassador projects, and garnered over 1.5 million views on Korean Air’s YouTube channel in four days. For K-pop fans out there, here is a close-up of SuperM and the special livery for you:
SuperM is a new group recently created by Korean management company, SM Entertainment, with seven K-pop stars from existing SM boy groups: Taemin from Shinee, Kai and Baekhyun from Exo, Taeyong and Mark from NCT 127, and Ten and Lucas from WayV. Starting November, the group will be embark on its first tour in North America. Korean Air aims to ride on the popularity of the members and improve its global presence.
Brand ambassadors and specially designed livery are not new amongst airlines. Last October, AirAsia and Sony picked a joint ambassador, following a 10-week global search which commenced in July this year. Both companies selected Aisha Nazar to be their joint ambassador as her visual stories stood out among more than 700 submissions worldwide. Other ambassadors AirAsia worked with in the past include Australian music sensation Guy Sebastian and Grammy award-winning musician David Foster.
In a partnership, AirAsia had also launched an aircraft livery marked with Universiti Teknologi Malaysia’s logo. In May, when AirAsia launched its fifth hub on the island of Lombok, the airline unveiled a specially-designed livery featuring Lombok’s tourism icons. Last year, AirAsia had the first UFC branded livery on an AirAsia Airbus A330-300, in collaboration with premier mixed martial arts organisation, UFC.