Konica Minolta Business Solutions Asia (BSA) has launched a customer engagement centre in Singapore. The investment is in a bid to drive the company’s industrial printing business in Southeast Asia. In a statement to The Straits Times, the brand confirmed that the centre is valued at SG$4.2 million.
In a press release announcing the move, Tadyuki Funakura (pictured), managing director of Konica Minolta BSA said the new centre aims to deliver new value to the industry printing industry. It will also work with customers to explore opportunities in boosting revenue through higher value print services, which can be achieved by being “closer to customers in this region”.
It added, in a statement to ST, that the new centre is targeted small and medium-sized organisations (SMEs), according to Funakura. He added that more demand for digitalised production and post press is expected with more target marketing buys and shorter runs.
Marketing has reached out to Konica Minolta BSA for additional comment.
The customer engagement centre will showcase latest digital print technologies, and customers will be able to test and view the versatility of the print applications. Customers will be able to do print applications with digital solutions such as decorative embellishments, labels and digital metallic colours on print applications such as book jackets, direct mails, cards and others.
“The industrial printing market is estimated at US$450 billion globally, and Asia is one of the world’s fastest growing markets,” Funakura said.