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MOBILE 2016 TECHNOLOGY

Komli Media appoints head of SEA ops, expands into Indonesia

Digital media technology brand Komli Media is expanding its SEA operations and opening an office in Jakarta, Indonesia. Komli also appointed Udit Dave as head of its Southeast Asia operations based in Jakarta.

Dave’s priority will be to strengthen its on-ground teams and make hires to address the unique needs of local advertisers. The company is looking to expand the team to 15 members in the next four months and it has partnered with Smartpipe, a real-time data broker for network operators, for its Indonesia ops. Direct integration to Smartpipe will allow Komli to deliver greater audience accuracy via Smartpipe’s unique and patent protected intelligent identification technology, said the company.

Smartpipe will also provide Komli with MNO (Mobile Network Operator) privacy compliant, deterministic behavioural data, allowing Komli’s in-app advertising clients to accurately target specific user segments aligned to their exact requirements.

“At a time when Indonesia is experiencing a significant increase in mobile advertising growth, we are excited by the opportunity to broker targetting advertising soutions for Komli with Smartpipe” said Chirag Shah, business head, Komli Media. The company will launch with two proprietary and successful ad tech products: appjacketTM PLUS and Product Listing Ads (PLA) in Indonesia, Singapore and Thailand in the first stage. Malaysia, Vietnam and Phillippines launches will follow in the second stage.

Chirag Shah, business head, Komli Media, said, “We see tremendous business opportunity for Komli Media in Southeast Asia, building on the strong brand equity that Komli enjoys in the region. Our expansion in Indonesia marks the beginning of the next phase in SVG’s journey towards becoming Southeast Asia’s number one digital and mobile marketing platform.”

The company currently reaches out to more than 85 million consumers ascross SEA and India. According to a recent report by eMarketer Indonesia is the fastest growing market in terms of mobile ad ecomomy.

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