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KMB turns ‘napping bus driver’ saga into PR stunt

The impressive image of a bus driver taking an acrobatic nap on a railing next to a bus stop started making the rounds on social media earlier this week. Stunned to see the seemingly impossible resting posture, netizens referred the bus driver as Yang Guo, the main character in Jun Yong’s martial arts novel, “The Return of the Condor Heroes”. Some even photoshopped versions of the bus driver doing yoga.

On the other hand, some netizens were less amused by the image, but more concerned if there’s a lack of facilities where drivers can take a rest in between shifts.

To capitalise on the viral image, KMB released a recruitment video, which highlighted their drivers’ ‘unusual talents’, on Monday. The video did not generate the positive response it expected. As the video used the online fuss to recruit more bus drivers, netizens took advantage of the feed to urge for improvements in resting facilities.

With more netizens concerned about KMB bus drivers’ resting conditions, the bus company posted a new video last night, to share a short interview with the KMB driver in the photo, as well as introduce the company’s resting facilities.

In the video, the driver admitted he actually knows Kung Fu, and used his skills to achieve the challenging posture.

When the moderator asked of why he wouldn’t use the resting facilities provided by KMB to take the nap, he responded, “I was just joking with my colleagues.”

Within 12 hours, the video has generated more than 386k views, 2400 shares, and 8.5k likes, hahas and wows. However, netizens still show a split response, with some praising KMB for a fun video, and some asking the bus company to spend more time and effort on improving employee benefits instead of creating PR stunts.

Marketing has reached out to KMB for comment.

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