Three big names in Hong Kong’s tourism industry has collaborated to capture the hearts of Indian travellers with a series of promotions, enticing even more of them to visit the city.
Aiming to boost its brand awareness in India, Klook will roll out a joint promotion on its platform to Indian customers who fly Cathay Pacific or Cathay Dragon, where they are offered up to 60% off discounts on all Hong Kong products, including an array of attractions such as Ocean Park and Hong Kong Disneyland, tours, local transport, must-eats and other unique experiences.
“Hong Kong continues to gain popularity and attract travellers from India, as an ideal holiday destination. Klook has received about 30% of users from Southeast & South Asia and has seen a tremendous growth from India where travellers are interested to experience different products that cater to their preferences,” said Anita Ngai, chief revenue officer of Klook.
The promotion will run until mid-October is riding on the trend of India’s increasing population of outbound travellers.
Klook has also launched a specific site for this campaign. Titled “Discover Hong Kong Like A Local”, travellers can obtain the discount code by just using the booking number on the site.
“”‘Discover Hong Kong Like a Local’ focuses on promoting Hong Kong stories and unique experience through authentic Indian voices to engage young and affluent Indian travellers. Our partnership with Klook and Cathay Pacific allows Indian travellers to design their trips to explore Hong Kong like a local, with a variety and trendy in-town experiences all at attractive price,” Puneet Kumar, senior manager of market development (India) of the HKTB, concluded.
This year the HKTB has also introduced Hong Kong’s living local culture through walking tours in rejuvenated districts like Old Town Central and Sham Shui Po. Please read another story here.