KLM brings Lion Dance Championship to FB

KLM Royal Dutch Airlines has launched a Media Contacts-created Facebook campaign leveraging KLM's annual sponsorship of the Malaysian National Lion Dance Championship.The campaign entails building a Facebook Custom Tab while leveraging the existing KLM Facebook audience of 16,000 fans to participate in a contest to win tickets to watch the semi-finals and the final of the championship.Facebook fans are required to ‘Like' the page, followed by answering four questions related to KLM's product offering in an effort to win a pair of tickets.Estee Ng, country manager KLM Malaysia said: "Media Contacts has once again raised the bar in innovation and produced a winning idea to give our customers an optimal brand experience. We hope our customers enjoy participating in this campaign and that the winners experience a different facet of the KLM brand. "This year Malaysian National Lion Dance Championship will be held at Genting Highlands from 18-20 October.