Asia travel e-commerce platform KKday has raised series B+ funding co-led by LINE Ventures and the Alibaba Entrepreneurs. The strategic funding will accelerate KKday‚Äôs efforts to leverage innovative technologies in travel bookings and experiences, and further its global expansion¬†into new markets.
This new financing round led by LINE Ventures demonstrated a new angle to the continued strategic investor approach. The two parties will begin their first strategic collaboration later this month in Taiwan when LINE launches ‚ÄúLINE Travel,‚ÄĚ a comprehensive in-app service that enables users to search and book flights, hotels, tours and activities, as well as to plan and
and share their itineraries with friends.
According to KKday, more global collaboration with LINE is in the pipeline. Chen Ming-ming, founder and CEO of KKday, said: ‚ÄúThe investment and collaboration with LINE is a huge breakthrough, not just for KKday, but also for the travel industry. We are committed to digitising travel experiences with our partners, and are very excited to be working with LINE to build frictionless and seamless travel experiences for all travelers worldwide.‚ÄĚ
‚ÄúAsia‚Äôs travel experience booking market has had explosive growth due to the changing of consumer behavior,‚ÄĚ said Masato Endo, the investment director of LINE Ventures. ‚ÄúAnd KKday, as one of the companies leading this transitional growth, through KKday‚Äôs relentless passion to create the most satisfying customer experiences, we are positive that KKday has the potential to become Asia‚Äôs number one tours and activities booking platform.‚ÄĚ
KKday has announced in July financing from Alibaba Entrepreneurs Fund and launched a flagship store under Fliggy, Alibaba Group‚Äôs travel portal in China. Within less than four months, Alibaba witnessed the rapid growth of the business and the potential of the company, thus increasing its investments in KKday.
The strategic partnership of KKday and Alibaba Entrepreneurs aims to enhance their global expansion. With the new capital, KKday is set to grow its operations in Japan, China and South Korea, and expand into new markets including Europe, Australia and New Zealand, and the US.
In the statement, KKday said existing investors, including CDIB Capital and Monk‚Äôs Hill Ventures, also participated with follow-on investments.
Launched in 2015, KKday has been expanding its business and its array of product offerings, curating more than 20,000 unique experiences in over 500 cities and 80 countries.