Kitchen adds some Spice to its offerings

Digital agency Kitchen has expanded its offerings with the launch of a new integrated division named Spice.The new arm is led by Alan Kan, creative partner at Kitchen, and Stephen Chan, former creative partner at Turn Creative, who hold a 60% stake and 40% stake in the firm respectively.Positioned as an integrated marketing shop, Spice is designed to build upon Kitchen’s digital and event marketing capabilities to offer clients both traditional and digital marketing solutions tailored for each client – from TV commercials, websites, mobile apps, social media to outdoor, print and events.The birth of Spice is a sign that advertising can no longer be one-way, said Chan.“To help clients to maximise the effectiveness on marketing and advertising in today’s dynamic media world, our solutions will take a more integrated approach to cover more media channels. Kitchen’s digital knowledge can help broaden our offering without needing to seek help from other specialised agencies,” he told Marketing.The agency has been formed with a group of seven people serving a total of seven accounts, including Toyota’s Hino, Japanese restaurant Ippudo and Korean cosmetic brand Marier, to name a few.