KitKat celebrates your most dedicated friends

Kit Kat along with JWT Singapore have created a Christmas Facebook app for that lets Singaporeans identify their most dedicated social media friends and create a customised Christmas e-cards for them.This digital campaign is aimed at Kit Kat’s youth market.By accessing the fans timeline, the Facebook app identifies the top “Likers” and “Commenters” on their friends list. It then presents the fan with an array of cheeky slogans to use on one of seven different Kit Kat e-cards. Users can then post the card digitally-devoted friends’ walls.“This is a fun, irreverent app that really brings the Kit Kat breaks to life with a smile during the festive season. The Kit Kat Christmas Make-a-Break app allows users to send a customised yet personalised greeting  to their friends at this festive break, giving them extra cheer and relief in place of the usual mass greetings,” James Wong, director of corporate affairs and communications for Nestle Singapore said.