King Content Hong Kong names new general manager

King Content has appointed the former managing director of Lion & Lion Hong Kong, Johnny Ng, as general manager of its Hong Kong office.Ng has more than 15 years of experience in digital organisations across the world. He has worked with companies such as P&G, Pernod Ricard, FWD, Moët Hennessy, Philip Morris, British American Tobacco, Mercedes-Benz and The Peninsula Hotels.Craig Hodges, CEO and founder of King Content, says: “Johnny’s expertise and experience across the region will not only build a strong team in Hong Kong, but also help us expand in China as well. I am convinced that Johnny is the right person to make this happen.”Johnny Ng says: “With the strong content marketing credentials of King Content and support by Isentia, I'm excited to leverage those strengths to build up our offering in Hong Kong. I'm optimistic we'll be very successful in this market."