King Content hands CTO of Woolworths CEO role to drive APAC growth

King Content has appointed Matthew Stanton (pictured) as its new global CEO. He replaces interim CEO Andrew Meagher who took on the role in October 2016.Meagher was appointed interim CEO following the move of King Content’s founder and CEO Craig Hodges into an executive chairman role. According to the agency, he will remain with King Content for several months to ensure a smooth leadership transition.Stanton’s appointment will commence in February 2017 and will see him driving King Content’s growth across Asia Pacific, North America and Europe. He will also work with the agency’s wider leadership to bolster the agency’s content solutions while based in Australia. As global CEO he will be a senior part of King Content’s parent company, Isentia’s leadership teamPrior to his new role, Stanton held the role of chief transformation officer at Woolworths, a major Australian company dabbling in retail across Australia and New Zealand. According to his LinkedIn, Stanton reported to its group CEO and drove the business transformation and digital development of the company. He was also ACP Magazines’ CEO since 2011 and Bauer Media Group’s CEO post its acquisition of ACP in 2012.“I am thrilled to be joining King Content – and the wider Isentia family – at a time when brands are challenging the industry to be less about outputs and more about outcomes. Unlike some agencies which are now pivoting to provide content solutions, King Content was built with this aim in mind, which is why our content marketing achieves exceptional results,” Stanton said.“Stanton has been a pioneer in the media industry, effectively rebuilding traditional organisations disrupted by the digital evolution to create new multi-platform revenue streams. He recognises King Content as a name synonymous with innovation and is passionate about scaling the agency’s revolution in corporate content creation for the biggest brands across the globe,” John Croll, managing director and chief executive officer of Isentia, said.In Singapore, the news follows the recent exit of King Content Singapore’s commercial director Peter Bakker who ran local operations. He had been with company since its launch into Asia in 2010. Bakker has since moved on to a managing director role at Immedia Services.Taking his place is Richard Jones who will report to David Liu, chief executive of Asia at Isentia. Jones had been with King Content for 11 months and has been working closely with Peter Bakker over the past year, the agency said in a press statement to Marketing.