King Content bolsters strategy team

King Content has appointed Hedvig Lyche, to head of strategy in Asia. Lyche was previously the strategic brand and content developer and former account director for McCann Worldgroup and Profero.

As the head of strategy of Asia, Lyche will work with clients to develop world-leading content strategies, drawing on her extensive experience working with international brands like MasterCard, Lufthansa and Unilever. Lyche has successfully created various corporate strategies and implemented tailored content, communication and business plans across key markets in the region in her previous roles.

Lyche’s appointment follows a string of hires by King Content. The company has been drawing in talent from across the globe, including former Mindshare social lead Ruth Haffenden, and Christie Poulos, the former head of video at Red Bull.

Peter Bakker (pictured), commercial director of King Content, Asia in Singapore, said: “With Lyche’s unparalleled knowledge of strategy and content development for local and regional brands, getting her on board has been a big win for us. Having been at the forefront of numerous pan-regional strategy developments – Lyche is going to help take our clients to the next level in content marketing.”

Lyche added: “ Operating globally at the cross section of communication, technology and strategy, King Content is the most exciting player on the content marketing field. Being given the chance to work with such an amazing group of specialists on some of the best brands in the world truly is a unique opportunity.”

King Content is rapidly expanding and adapting its in-house planning and strategy capabilities to meet global client demands and remains a leader across all areas of content production and amplification.

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