Kinder Joy and Bueno name regional social media partner

Kinder Joy and Bueno has appointed Arcade Singapore as its social media agency for the SEA market. The markets the agency will be working across include Indonesia, Thailand, Philippines, Malaysia and Singapore.The agency will be tasked to handle content strategy and creation, creative planning and execution, and digital production.Matt Cullen, Arcade Founder and CCO, “We are excited to kick off 2018 with some major new business wins. At the end of the day, what clients value is quality of strategic thinking, a clear vision for their brand and work that delivers commercially.”According to the agency, it also bagged regional social media duties with Unilever’s Comfort brand for the Singapore market, to rejuvenate Transitions photochromic lenses for a younger audience.