Cosmetics brand retailer Kiehl’s has incorporated an AR gaming app into its recently opened pop-up store, in an attempt to promote its Calendula Serum-Infused Water Cream,
Located at New Town Plaza in Shatin, Hong Kong, the pop-up store hopes to engage consumers through their mobiles. By tapping on their smartphone screens, users can trigger a giant 3D Calendula flower positioned in the centre of the atrium. The dedicated programme will calculate the distance between users and the tapped area, changing the corresponding size of the plant.
The whole AR experience is also equipped with a location function so that consumers can also upload images from the pop up onto their personal Instagram accounts and redeem an exclusive travel set. A set of samples and a skin analysis are available for visitors to snag on their visits. In addition, Kiehl’s has invited Korean singer/actor Siwon Choi to promote the event.
As the pop-up store will close after tomorrow, to further engage customers Kiehl’s has also designed an AR game that will be usable at its regular retail stores from 8 May to 30 June. According to the cosmetics brand, the pop-up store has amassed around 8,000 registrations during the campaign period.