KFIT appoints creative agency

Start-up company KFIT has appointed digital agency C27 as its creative agency of record.The agency will be tasked to lead branding and digital initiatives for the company, with work expected to roll out within the next three months.The account covers KFIT’s Asia Pacific markets including Malaysia, Singapore and Hong Kong, as well as Australia.A lifestyle and fitness app, KFIT was founded by Malaysian entrepreneur Joel Neoh, also the founder of Groupon Malaysia. The startup is backed by Sequoia Capital.Fazil Fuad, managing director of C27, said, “It's a big step. We personally feel that the future of this business lies in startups. Joel (founder of KFIT) already has a sterling track record in growing startups at break neck speed, it's going to be a roller coaster ride for all of us in the months to come -  we're all super excited to work with such a great team.”