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Ketchum shores up Asia expansion plans

PR firm Ketchum has merged with South Korea-based communication group InComm Brodeur.

InComm Brodeur will be rebranded as Ketchum with immediate effective.

The move builds on Ketchum’s recent expansion across Asia, including moving to a majority position in its Greater China operations and establishing a leadership board there, as well as acquiring Sampark.

The merger will also help Ketchum build up relationship and engage with clients ahead of the 2018 Olympic in South Korea.

“Like Ketchum, InComm places a high value on client relationships and delivering research- and insight-based creative solutions to help clients achieve the business results they seek,” said Rob Flaherty (picture on the left), senior partner and CEO of Ketchum.

He added the merge enhances the agency’s global offering and bolsters its communications presence in Asia, giving clients added resources to seize opportunities and tackle business challenges.

For InComm Brodeur, joining Ketchum provides the resources needed to grow the business and provide its clients global solutions and a greater diversity.

“Over the years, we have constantly strived to advance as a distinguished communication company and to help our clients achieve the business results they seek. It is with my full support that Ketchum steps into the business to help the agency grow as part of a global network and achieve its highest potential,” said Young Sohn, chairman of the InComm Brodeur board.

InComm Brodeur works across a variety of industries from IT to consumer technology, healthcare, financial services and public affairs.

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