Kenshoo , a global digital marketing technology firm, has appointed Michel van Woudenberg (pictured) as managing director, Asia Pacific Japan (APJ).
Formerly VP of CRM for Oracle Asia Pacific, Van Woudenberg is tasked to lead Kenshoo’s continued global expansion by capitalising on the tremendous opportunity in the world’s second largest digital advertising market to deliver innovative solutions for search, social, mobile, local and cross-channel attribution.
Van Woudenberg will report to senior vice president of revenue, Ted Krantz.
“Kenshoo’s executive team began planning for the globalization of digital marketing half a decade ago and we’ve had dedicated resources in China, Japan, and Australia for many years, but Michel brings the type of leadership and focus Kenshoo needs to rally around our premier clients in Asia Pacific,” said Krantz.
“Kenshoo continues to scale rapidly around the world to keep pace with the growing demand for advanced marketing optimisation solutions
Some of Kenshoo’s clients include Cellz, Covario, eBay Enterprise, Expedia, Dentsu, G-mei, Ikon Communications, iREP, Performics, Reprise, Resolution Media, and Starcom MediaVest Group.