WPP’s market research company Kantar TNS has hired Lynn Zhang as managing director of Kantar TNS in China.
Zhang joins from Nielsen where she served as vice president for qualitative practice and emerging business of Greater China for six years, while she previously worked at Kantar TNS in Beijing as research director between 2007 and 2011.
In her new role, Zhang will lead Kantar TNS’s business in China, providing clients with insights across the areas of innovation, brand and communication, shopper activation and customer experience.
She will be based in Beijing and report to Deepender Rana, CEO of Greater China for the insight branch of Kantar.
“I am excited to be back at Kantar TNS, as we embark on a new chapter with our focus on moments-led growth. I have a huge amount of respect for the team at Kantar TNS, and look forward to working with them to help our clients identify, optimise and activate moments of growth opportunities,” Zhang said.
“I am delighted that Lynn is joining Kantar TNS’ senior leadership team. Her experience, expertise and immense energy make her ideally suited to drive growth within our business and to advise our Chinese clients who are currently fast expanding,” said Rana.